In the long run, everyone wins with sustainable tourism
The operators in Santa Claus Village and its surrounding area understand that everyone, including nature, consumers, entrepreneurs and the local community, are winners in tourism that is conducted in accordance with the principles of sustainable development. Additionally, the work of sustainable tourism never ends in practice, because there are always opportunities to do things better from an environmental, local community and animal welfare perspective.
Below are some examples of how the cooperative and its member companies operate in accordance with the principles of sustainable tourism. The cooperative believes that the Arctic Circle will continue to see new and increasingly interesting examples of sustainable tourism.