“Santa Claus Village -Year-round International Tourism Centre” development project supported by the European Union’s Regional Development Fund
The Santa Claus Village Cooperative has received support from the European Union’s Regional Development Fund (Policy/Initiative: SME Competitiveness & Specific Objective: Promoting SME Growth and Internalization) to support a two-year development project that started February 2020. The official name of the project is “Santa Claus Village Year-Round International Tourism Centre.”
The aim of the project is to turn Santa Claus Village in Rovaniemi into an international tourism centre year-round, which in the future will become a unified theme-based entity.
Year-round activities allow for an increase in visitor numbers, turnover, overnight stays and year-round jobs.
The aim is to cooperate with urban, rural and programme service providers, which enables entrepreneurs in the sector to become viable and provide year-round employment.
In addition, the goal is for Santa Claus Village businesses to benefit from diverse urban and rural offerings, and the customer flows from Santa Claus Village would also benefit surrounding businesses.
The development of the Santa Claus Village Year-Round International Tourism Centre project targets all of the following:
1. Physical and electrical infrastructure in the area (functional planning)
2. Christmas brand, Year-round Santa Claus Village (Design and pilot programmes)
3. Sustainability, Responsible Business and the Environment (Handbook)
4. Sales and service during the snow season (November to April)
5. Sales and service activities during the snow-free season (May to October)
These five above-mentioned targets are the results of the project-based functional master plan content.
The total budget of the project is 287 580 €, and it comes from the following sources:
Here you will find more information, step-by-step, as the project progresses.
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29.06.2022: Polish cyclists against climate change “Climate Rally 2022”-activists and Arctic Circle 2022 Classic Events’ cars crossed the Arctic Circle at Santa Claus Village in June
The companies of Santa Claus Village are taking the fight against climate change seriously. In addition Santa Claus Village wants to become a more and more interesting tourism attraction appealing travelers all year around. Those are among the objectives of this development project. Read HERE more about the visit of old cars and “Climate Rally 2022” activists in Santa Claus Village.
18.05.2022 : In April 2022, two pilot events for the Santa Claus Village Year-Round International Tourism Centre development project successfully attracted and informed people from around the world about the Arctic Circle
As the name of the development project aptly suggests, one of the goals of the project is to make Santa Claus Village an experience destination that attracts crowds to the Arctic Circle every month of the year. At the Arctic Circle, the growth of event organising is seen as one effective way to bring more tourists to the area throughout the year. READ HERE about the lessons of Arctic Marathon and Arctic Circle Dog Show which were the projects pilot events in April 2022
31.08.2021: Companies in Santa Claus Village investing in sustainable tourism
Bearhill Husky, Member of Santa Claus Village’s Cooperative, is our first firm to receive the Sustainable Travel Finland label. Read HERE more about Bearhill Husky and Sustainable Travel Finland label.
This project is various ways actively supporting the efforts of the Santa Claus Village companies towards the sustainable tourism. Read HERE more about Santa Claus Village and sustainable tourism.
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24.01.2021: The 70th anniversary of the Roosevelt Cottage was a success despite the challenging COVID-19 situation. The Cottage also received widespread national and international media attention.
Read HERE more about the celebration of the 70th anniversary, supported by this project,
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30.05.2020: Roosevelt Cottage in Santa Claus Village celebrates its 70th anniversary in 2020
Read HERE more about the incredible history of this unique cottage.
